- Photo
- —
- Name
- —
- Field
- Cognitive psychology
- Year
- 1956
- Author(s)
- George A. Miller
- Core idea
- Working memory has a limited capacity (around 7 ±2 chunks), which constrains how much information people can process at once.
- Why I care
- Whenever a settings page starts looking like a CVS receipt, I think of this and start deleting options like I’m over the salary cap.
- Great for
- Navigation design, form design, and deciding how many choices to put on a screen before users mentally bail.
- Key concept to Google
- Chunking in short‑term memory
- Difficulty
- Low—surprisingly fun read for something older than my parents’ first car.
TheLysts
