- Photo
- —
- Name
- —
- Field
- Decision theory / organizational behavior
- Year
- 1955
- Author(s)
- Herbert A. Simon
- Core idea
- Real humans and firms don’t optimize perfectly; they satisfice under bounded rationality and limited information.
- Why I care
- This is my antidote to over‑fit dashboards—reminds me that both our users and our teams are hacking their way to “good enough,” not solving global optimization problems.
- Great for
- Scoping MVPs, designing defaults, and arguing against yet another complex configuration screen.
- Key concept to Google
- Bounded rationality and satisficing
- Difficulty
- Medium—old‑school econ prose but very readable if you’re caffeinated.
TheLysts
