The Demand for Attendance in Professional Team Sports, image 1 of 11 / 1
Item

The Demand for Attendance in Professional Team Sports

in Stuff I Actually Read by Diego Navarro

The Demand for Attendance in Professional Team Sports on “Stuff I Actually Read”, a list by Diego Navarro on TheLysts.

Details

Photo
—
Name
—
Paper title
The Demand for Attendance in Professional Team Sports
Authors
Rodney Fort and James Quirk
Year
1995
Main topic
What drives fan attendance and ticket demand
Sport / context
Multiple pro sports leagues
Key idea in one line
Winning helps, but pricing, market size, and competitive balance matter a ton for butts in seats.
Level to read
Intermediate – econ class vibes but manageable.
My take
Whenever I see a half‑empty arena on TV, this is the paper I mentally blame. Makes you realize tanking isn’t just about draft picks, it’s a revenue gamble.