- Photo
- —
- Name
- —
- Paper title
- The Demand for Attendance in Professional Team Sports
- Authors
- Rodney Fort and James Quirk
- Year
- 1995
- Main topic
- What drives fan attendance and ticket demand
- Sport / context
- Multiple pro sports leagues
- Key idea in one line
- Winning helps, but pricing, market size, and competitive balance matter a ton for butts in seats.
- Level to read
- Intermediate – econ class vibes but manageable.
- My take
- Whenever I see a half‑empty arena on TV, this is the paper I mentally blame. Makes you realize tanking isn’t just about draft picks, it’s a revenue gamble.
TheLysts