The Strength of Weak Ties, image 1 of 11 / 1
Item

The Strength of Weak Ties

in Stuff I Re‑read by Caleb Ortiz

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The Strength of Weak Ties on “Stuff I Re‑read”, a list by Caleb Ortiz on TheLysts.

Details

Photo
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Name
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Authors
Mark Granovetter
Year
1973
Field
Sociology / Network Theory
Why it matters
Shows how loose, casual connections spread information better than your tight inner circle.
My take
Explains everything from how rumors fly through a fanbase to how one random scout report changes a draft board. Your group chat is loud, but the weak ties move the market.

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