The Strength of Weak Ties (Granovetter)

Details

Photo

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Name

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Field

Sociology / networks

Year

1973

Core idea

Your loose social connections do more work in spreading information and opportunity than your close friends.

Why it stuck

Explains why chatting with that former coworker you barely know can change your life more than your group chat ever does.

Read where

Half on the F train, half at a too-bright Midtown Pret between meetings.