Mental Accounting and Consumer Choice (Thaler, 1985), image 1 of 11 / 1
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Mental Accounting and Consumer Choice (Thaler, 1985)

in Papers I Reread by Leo Santana

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Mental Accounting and Consumer Choice (Thaler, 1985) on “Papers I Reread”, a list by Leo Santana on TheLysts.

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Name
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Topic
How people put money into mental buckets and make weird spending choices.
My take
Explains why someone flexes bottle service in Brickell and then Venmo-requests you $8 for coffee. Once you see mental accounts, you can’t unsee them.

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