Prospect Theory: An Analysis of Decision under Risk (Kahneman & Tversky, 1979) on “Papers I Reread”, a list by Leo Santana on TheLysts.
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Topic
How people actually take risks versus how textbooks say they should.
My take
Every time someone panic-sells in a red market, I hear this paper laughing. Pure ammo for understanding loss-averse clients and your own dumb impulses.
TheLysts
