Designing for Adoption: Diffusion of Innovations on “Stuff I Keep Re‑reading”, a list by Marcus Ellison on TheLysts.
Details
Photo
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Name
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Field
Innovation / diffusion theory
Year
1962
My take
Ever seen that bell curve with "innovators, early adopters, early majority" on some slide? This is the source material. Helps you accept that some users will just never touch your feature, and that’s not a bug, it’s human nature.
TheLysts
