The Innovator’s Dilemma on “Stuff I Keep Re‑reading”, a list by Marcus Ellison on TheLysts.
Details
Photo
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Name
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Field
Business / innovation strategy
Year
1997
My take
Why big, comfy companies get smoked by scrappy little ones chasing "worse" customers. I pull this out whenever someone in leadership says, "Our existing users would never want that," like that’s a good thing.
TheLysts