- Photo
- —
- Name
- —
- Year
- 1979
- Field
- Behavioral economics
- One-line gist
- People hate losses more than they like equivalent gains, and our choices under risk follow that bias, not textbook rationality.
- Why this stuck
- Explained why pilots, passengers, and yes, supervisors, sometimes cling to bad options just to avoid admitting a loss.
- Commitment level
- Serious turbulence: multiple sittings, steady snacks, slow climb.
TheLysts