Don’t Make Me Think (Krug’s usability thesis) on “Stuff I Keep Re‑reading”, a list by Marcus Ellison on TheLysts.
Details
Photo
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Name
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Field
Human–computer interaction / UX
Year
2000
My take
Technically a book, but the core argument lands like a paper: if users have to stop and think, you’re probably losing them. Pairs nicely with watching someone’s face in a usability test when they hit a confusing flow—painful but enlightening.