- target audience
- Individuals aged 16 to 34, with a focus on 18 to 24-year-olds, primarily male but increasingly appealing to females, residing in urban areas worldwide, with average to high income levels, including independent professionals and college students.
- price range
- Premium pricing strategy, with an average price of $1.99 to $2.25 for an 8-ounce can in the United States, positioning it higher than many competitors.
TheLysts