Home/Academic Papers/Papers I Remember/Prospect Theory: An Analysis of Decision under RiskItemProspect Theory: An Analysis of Decision under Riskin Papers I Remember by Graham Pickersgill0likesLike this itemFollow Graham PickersgillOpen in appProspect Theory: An Analysis of Decision under Risk on “Papers I Remember”, a list by Graham Pickersgill on TheLysts.DetailsPhoto—Name—TickPaperProspect Theory: An Analysis of Decision under RiskAuthorsDaniel Kahneman, Amos TverskyFieldBehavioral economics / decision theoryKey ideaPeople value gains and losses asymmetrically and don’t actually follow expected utility theory when facing risk.Year1979My takeExplains half of insurance buying behaviour and about three quarters of pub arguments about excesses and no-claims bonuses.PreviousStart of the listNextThe Pricing of Options and Corporate LiabilitiesRelated itemsDoll & Hill, Smoking and Carcinoma of the LungMarshall & Warren, Unidentified Curved Bacilli in the StomachFleming, On the Antibacterial Action of Cultures of a PenicilliumWatson & Crick, Molecular Structure of Nucleic AcidsReport