The Magical Number Seven, Plus or Minus Two, image 1 of 11 / 1
Item

The Magical Number Seven, Plus or Minus Two

in Stuff I Keep Re‑reading by Marcus Ellison

The Magical Number Seven, Plus or Minus Two on “Stuff I Keep Re‑reading”, a list by Marcus Ellison on TheLysts.

Details

Photo
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Name
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Field
Cognitive psychology
Year
1956
My take
The OG "your brain has limited RAM" paper. Great for reminding PMs that dumping 14 menu options on users is not "empowering" them, it’s just making them feel like they’re trying to order at Cheesecake Factory without a game plan.