Individuals aged 16 to 34, with a focus on 18 to 24-year-olds, primarily male but increasingly appealing to females, residing in urban areas worldwide, with average to high income levels, including independent professionals and college students.
Premium pricing strategy, with an average price of $1.99 to $2.25 for an 8-ounce can in the United States, positioning it higher than many competitors.
TheLysts
