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Prospect Theory: An Analysis of Decision under Risk (Kahneman & Tversky)

in Artigos que me marcaram by Camila Prado

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Prospect Theory: An Analysis of Decision under Risk (Kahneman & Tversky) on “Artigos que me marcaram”, a list by Camila Prado on TheLysts.

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Isso aqui é o Cafu jogando na lateral: ninguém nota até ler duas vezes e entender que sustenta o time inteiro.
Título
Prospect Theory: An Analysis of Decision under Risk
Área
Economia comportamental
Ano
1979
Por que li
Base de tudo que eu explico pra cliente sobre aversão a perda

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