A Theory of Human Motivation (Maslow)

Details

Photo

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Name

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Field

Psychology

Year

1943

Core idea in one line

People tend to chase needs in a rough ladder: basics first, then belonging, esteem, and so on.

My take

You see the hierarchy everywhere — from crowded subway platforms (safety, please) to people Instagramming rooftop bars (esteem, also maybe belonging).

Good starting point for

Checking whether a policy or product even touches the level of need people are stuck on.