Prospect Theory: An Analysis of Decision under Risk (Kahneman & Tversky, 1979), image 1 of 11 / 1
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Prospect Theory: An Analysis of Decision under Risk (Kahneman & Tversky, 1979)

in Papers que mudaram meu jogo by Rafael Monte

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Prospect Theory: An Analysis of Decision under Risk (Kahneman & Tversky, 1979) on “Papers que mudaram meu jogo”, a list by Rafael Monte on TheLysts.

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Tema
Psicologia econômica e aversão à perda
Meu take
Explica por que cliente chora mais a perda que comemora o ganho. É o VAR da behavioral finance, ninguém escapa dessa revisão.

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